Google can't replicate its IM strategy in the AR space if it build on its existing product. No, it has to create a number of separate AR products, each with a s

Google can't replicate its IM strategy in the AR space if it build on its existing product. No, it has to create a number of separate AR products, each with a slightly different feature set, and release those all in different markets so that no one product ever reaches significant marketshare before they all get discontinued for lack of uptake.