If this is BMJ's best argument, then I'm going to have to side with Facebook on this one. This quote right here basically sums up the silliness of the BMJ's arg

If this is BMJ's best argument, then I'm going to have to side with Facebook on this one. This quote right here basically sums up the silliness of the BMJ's argument: >Alan Duke, editor in chief of Lead Stories, told The BMJ that the “Missing Context” label was created by Facebook specifically “to deal with content that could mislead without additional context but which was otherwise true or real.” This whole episode is one more piece highlighting the difficulties caused by casual readers attempting to read technical literature. Technical literature covers topics that average readers have little to no experience with and as such non-technical readers are prone to drawing unsupportable conclusions from them. Honestly, any technical article can be slapped with the "Missing Context" flag by default. The positions in this article are pretty simple. BMJ publishes a report showing that one of the contractors performing studies for Pfizer's covid vaccine had practices that were flawed but did not render the data unusable. As far as I can tell, everyone agrees on these facts. This article was widely shared on Facebook, primarily by anti-vaccine groups. Lead Stories is asked by Facebook to fact check the article and Lead Stories assigns the "Missing Context" flag Extrapolating from context, I'm going to assume that anti-vaxxers were arguing that this was proof that the vaccine is entirely unreliable and should not be used (this seems like a safe assumption because it's the conclusion that anti-vaxxers always come to no matter the evidence). It's important to note that BMJ and Lead Stories both agree that this conclusion is entirely unsupportable by the article. The BMJ is intended for a technical audience, so from a technical reader's standpoint, the article is complete as it is. Lead Stories is reading from the viewpoint of a non-technical reader; someone who lacks the skills and experience necessary to understand the article. So Lead Stories points out that readers need more information than is in the article in order to understand it. This is trivially non-controversial from the plain english definition of "technical literature". It's even more true in light of the fact that anti-vaxxers are using the article to build flawed arguments that are resulting in the deaths of thousands. BMJ's response to the situation is unsupportable and, perhaps intentionally, is arguing something completely differently than Lead Stories. That's not to say BMJ doesn't have a real grievance. They should push back on the wording Facebook provided in their notice. Facebook states that the article is partly false, which Lead Stories does not agree with. Facebook also, ironically, does not provide sufficient context on the meaning of the "Missing Context" label. But none of these problems with Facebook refute the appropriateness of the "Missing Context" label.