>So what standards should Apple have adopted? If there was no suitable standard then they should have created one. Either that, or support all major platforms.

>So what standards should Apple have adopted? If there was no suitable standard then they should have created one. Either that, or support all major platforms. >Companies compete with one another, making products and offering services to attract customers. Why is this unintelligent and narrow minded when it's Apple? Because it's classic short-termism for the narrowest financial reasons, showing no creativity or vision whatsoever. They prioritised locking in some U.S based users at the cost of creating an oppportunity for the likes of Facebook to serve the overwhelming majority of users for whom Apple's offering is useless. I have no problem in principle with proprietary software that is only available on a single platform. What I find unintelligent and even offensive as a customer is choosing this approach to create this specific type of software that so obviously requires a different approach. For me, iMessage and FaceTime do not add value. It's preinstalled crapware that causes massive security issues.