Summarizing his points: - Start with two founders - You need a business model - freemium has serious advantages - Use your own product - Measure everything - Te

Summarizing his points: - Start with two founders - You need a business model - freemium has serious advantages - Use your own product - Measure everything - Test everything - Always be closing marketing - First idea will fail - Think long-term - Know when to switch gears - Build something you want to work