Yep - I don't think that I said that particularly eloquently. And it was related to a point (that I can't remember) that had been brought up earlier in the con

Yep - I don't think that I said that particularly eloquently. And it was related to a point (that I can't remember) that had been brought up earlier in the conference. But my overarching belief about product design: - build stuff you are passionate about because you use it - listen to customers, but don't do what they say The reason that products all start to look the same is that customer's only experience of 'better' is a competitors product. That's why you have Audi's advertising about their safety record, and Volkswagon's advertising about their performance features. A great read on this topic is Youngme Moon's book different: http://www.amazon.com/Different-Escaping-Competitive-Youngme-Moon/dp/0307460851 http://www.amazon.com/Different-Escaping-Competitive-Youngme...