Airing 1 or 2 episodes a week gives maximum opportunity for a show to be successful, esp if it's a smaller show that doesn't have a built in audience (ie. if it

Airing 1 or 2 episodes a week gives maximum opportunity for a show to be successful, esp if it's a smaller show that doesn't have a built in audience (ie. if it's not a Marvel/Disney show or returning seasons of successful shows). Airing weekly means that there is an ongoing conversation around your show (if it's any good) and each media outlet is potentially writing about your show n times as opposed to writing about your show 1 time reviewing the entire thing, that results in more chances for the audience finding your show. The cancelling the service thing is at best a secondary concern. Moreover creators of many show prefer that their show be consumed on a week to week basis as opposed to binged in 1 sitting with little opportunity for the audience to reflect on it. HBO has mastered that art of "1 episode a week to maximize the audience and buzz of what appears to be a niche show" even on their streaming service and as a result have found unconventional hits like Euphoria, The White Lotus, Succession, The Leftovers which would otherwise have been lost in the glut of peak tv abyss if they were just dropped in one night.