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Not much overall change? Midway through the movie the complete design for the entire thing changes from a colourful, pastel shaded page to black/white with larg
by primigenus 15y ago
Not much overall change? Midway through the movie the complete design for the entire thing changes from a colourful, pastel shaded page to black/white with large fonts and a focus on copy. That's a pretty huge change and definitely not inspired by marginal A/B tests. They just changed their minds, tried something different, and stuck with it.
- wingerlang 15y agoWell overall they changed it once. I know a lot of websites that have made huge changes several times. I expected more from the video. There were no evolution. Just little image/text/size-changes. And then they changed it completely, and did the same as before.
- krobertson 15y agoI was expecting more, but instead like the minor evolution. You can see the text be tweaked bit by bit. Font, sizing, arrangement within sections, word replacements, etc. Think it speaks to continually tweaking your site bit by bit. Don't need to completely redo it or do massive revamps.