3 ms·
Two things struck me: 1. Not much overall change. 2. Negative slogans are quickly phased out in favor of positive ones. "Drop a bomb on your competitors" and
by DanielStraight 15y ago
Two things struck me:
1. Not much overall change.
2. Negative slogans are quickly phased out in favor of positive ones. "Drop a bomb on your competitors" and "gain an unfair advantage" quickly give way to "a better way to work with people."
- primigenus 15y agoNot much overall change? Midway through the movie the complete design for the entire thing changes from a colourful, pastel shaded page to black/white with large fonts and a focus on copy. That's a pretty huge change and definitely not inspired by marginal A/B tests. They just changed their minds, tried something different, and stuck with it.
- wingerlang 15y agoWell overall they changed it once. I know a lot of websites that have made huge changes several times. I expected more from the video. There were no evolution. Just little image/text/size-changes. And then they changed it completely, and did the same as before.
- krobertson 15y agoI was expecting more, but instead like the minor evolution. You can see the text be tweaked bit by bit. Font, sizing, arrangement within sections, word replacements, etc. Think it speaks to continually tweaking your site bit by bit. Don't need to completely redo it or do massive revamps.
- davidw 15y agoI noticed "Drop a bomb" too and thought wow...what a terrible idea. First and foremost because their competitors can obviously avail themselves of the same tools.
- jasonfried 15y agoThat was just for internal fun. I didn't know it would ever make it outside our walls ;)
- davidw 15y agoFigured it had to be something like that if every checked out version was being displayed, and it was on the screen for such a short amount of time.
- deleted 15y ago[deleted]