It depends. Based on your description, it sounds like the company in question wouldn't actually be subject to the GDPR. Simply attracting European visitors isn'

It depends. Based on your description, it sounds like the company in question wouldn't actually be subject to the GDPR. Simply attracting European visitors isn't sufficient; you have to be clearly intending to offer goods or services to those visitors. What that constitutes isn't black and white, but stuff like providing EU contact details on your website or specifically advertising to EU subjects might count.