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I just made sure you do get traffic from Austria – there, you have it. :-) On the more serious side, I guess, the outcome may be that GA will be not allowed to

I just made sure you do get traffic from Austria – there, you have it. :-) On the more serious side, I guess, the outcome may be that GA will be not allowed to collect certain data in Austria. (Just a personal opinion, not a legal advice.) Mind that you can add `ga('set', 'anonymizeIp', true);` to any GA embedding script, which should be more in compliance. (My guess is that GA will have to default to this mode anyway.) Edit: GDPR is about storing and processing personalized data. Meaning, if no personalized data is involved, there shouldn't be any need for even declaring it, nor should it be subject to explicit opt-in. On the other hand, we can't be sure, if `ga('set', 'anonymizeIp', true);` really does what it says. (Again, not a legal advice.)

_heimdall 5y ago
Their anonymize IP feature is basically useless unfortunately. It can only anonymize the IP address in a visitor's browser, Google will still get the real IP address from the HTTP request. This feature doesn't do anything for GDPR compliance and almost certainly wouldn't hold up in court, if it ever came to that for a particular site.
- masswerk 5y ago
  Yes, it's basically just like the do-not-track feature: we can only declare our intend, but we cannot be sure, whether or not this will be honoured on the server side of things. It would be up to Google to provide some kind of proof of legal relevance.