I think I would agree with that (industrial / process engineering is "less" engineer-y than, say, mechanical engineering), but since they're still optimizing ag

I think I would agree with that (industrial / process engineering is "less" engineer-y than, say, mechanical engineering), but since they're still optimizing against measurable physical constraints (how many chiller units can we fit in this section of the warehouse, how long does it take a worker to move from the freight deck to the storage racks, etc), I think they're over my personal line. But of course, drawing sharp category boundaries is a losing game, which is why I prefer to think in terms of axes / vector spaces.