I'm not convinced the arguments in this article are really the cause. We're in an era where musicians have to build a following by means other than their music.

I'm not convinced the arguments in this article are really the cause. We're in an era where musicians have to build a following by means other than their music. I'm just not sure how an aspiring musician would connect and build a young audience outside of social media. I doubt they could consistently build engagement in a streaming platform alone, it's just too hard. They're just one recording along with decades of other recordings. The social media era hasn't really included musicians very well. I can't really think of a single case where I discovered music via social media. And I'm not even sure how I'd go about finding it. A lot of this is just that the music industry itself is kind of small and insignificant to big tech. And it's not like any of these platforms want to send people to streamers like Spotify or Apple Music.