If you were confused by the logo's use of a coffee cop in the initial 'Q', that's a reference to espresso (each individual espresso is called "a shot"). A drink

If you were confused by the logo's use of a coffee cop in the initial 'Q', that's a reference to espresso (each individual espresso is called "a shot"). A drink with four espressos would be considered very strong indeed, and probably make you go fast.