If their product does not violate the GDPR, their product is a better product. It's just that website creators were defaulting to "just use Google Analytics" b

If their product does not violate the GDPR, their product is a better product. It's just that website creators were defaulting to "just use Google Analytics" because it's convenient and they didn't care about their user's human right to privacy, and were thus externalizing human rights violations onto them. The government is simply preventing externalization of harm, which even libertarians will agree if the governments job (of course agreeing on what level of spying is harmful is where the debate will be).