>payoff if the show ends up being a huge hit They get to charge more (or determine if it even exists) for season 2+ if it is a huge hit. Also for a lot of Net

>payoff if the show ends up being a huge hit They get to charge more (or determine if it even exists) for season 2+ if it is a huge hit. Also for a lot of Netflix's original content it is licensing streaming rights, not full ownership. I have seen news reports that they own 10% or less of their "Netflix Originals". So merchandising rights remain with the original owners\creators of the content.