How is this pdf getting more direct traffic without increasing search volume? I would expect to see some correlation of their claims in google trends https://t

How is this pdf getting more direct traffic without increasing search volume? I would expect to see some correlation of their claims in google trends https://trends.google.com/trends/explore?geo=US&q=eviction%20notice https://trends.google.com/trends/explore?geo=US&q=eviction%2...