So the reason people do emotionally charged marketing like this is because it generally works. We on HN are probably not (entirely) the same group that this is

So the reason people do emotionally charged marketing like this is because it generally works. We on HN are probably not (entirely) the same group that this is getting sold to, we may see the BS here a little more clearly or have a more principled view on things like this. BUT most people do not have the same distaste towards this type of marketing so -- don't hate the players, hate the game. If you want things like this to stop then it's probably up to government regulation to curtail it otherwise, for smaller competitors where it's already difficult enough to establish a market position, they would just be hamstringing themselves by not playing to the same emotionally charged marketing style. If you're a business and you deliberately stay away from marketing like this -- that's great, honestly I'm personally more likely to try your product and I'd like to think I'd do the same in my own work but I really can't blame companies who take this route either.