I'm not sure this is true. If anything, they're the perfect example of how to do it right though, which is to have products that are business OR personal focuse

I'm not sure this is true. If anything, they're the perfect example of how to do it right though, which is to have products that are business OR personal focused, and not generally both. The Mac Pro and the new monitors are both very clearly only a reasonable cost point/feature set for enterprise clients. The higher end Macbook Pros are similar, especially post redesign. Almost everything Apple makes, "Pro" name aside, is either an enterprise offering where they're ok if random consumers buy it, or a consumer item where they don't mind if enterprises buy it. I have no interest in buying a reference monitor that costs more than my last 4 computers put together, but I could just go buy one, I guess. Optimally, 1Password does the same thing. If companies want to buy their current offering (and my current employer does) that thusfar hasn't really messed with my personal use. If they come out with some Okta competitor in the future, I won't need to care about that either unless my company uses it. Optimistically, both products can be targeted to different markets.