> UI/UX is everything. Apple became the most valuable company in history on the back of UI/UX alone. Their tech is decent but not that much better than anyone e

> UI/UX is everything. Apple became the most valuable company in history on the back of UI/UX alone. Their tech is decent but not that much better than anyone else's, but their stuff is at least marginally easier to use and that's worth more than the GDP of quite a few countries combined. Huh, to me it's both. The UI/UX wouldn't be worth shit if their software ate battery like it was free, crashed often, was frequently janky, hogged resources to the point of being a problem, or all the fancy features underlying their UX didn't work pretty damn well without user fixing or intervention. Software quality is part of why their UX is so good, not just design languages or whatever. You don't get their level of auto-magic if you haven't done a whole bunch of things very right in the underlying code & architecture. They're far from perfect (practically all consumer-facing software is at least kinda bad, IMO) and one can point to a handful of duds that they just can't seem to get right (Xcode, for instance) but I'd put software quality as my number one reason for using them, and I'd point to that as an absolutely vital element in their UX being well above average. It's that combo that no-one else seems able to touch—in fact, it often seems like no-one else is even trying, and I really wish they would.