Sure... but "good investment" and "good VC investment" aren't exactly the same thing. 1Password isn't exactly small and it's not exactly poised to explode eithe

Sure... but "good investment" and "good VC investment" aren't exactly the same thing. 1Password isn't exactly small and it's not exactly poised to explode either. I get that there's an untapped market of non-technical users, but I am rather skeptical that advertising alone will have much success in activating it -- they'd need some innovative approach that changes the way non-technicals approach password management.