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Anyone have any insight on how a company like this would even use $620m?

deleted 5y ago
[deleted]
bombcar 5y ago
I predict the way and death of all "cloud companies" that start out doing one thing well; they'll add features and document sharing and what not until it becomes an unholy mixture of Dropbox et al trying to "compete" with Office 365 for some reason.
- syntheticnature 5y ago
  So... Dropbox, then?
syntheticnature 5y ago
Advertising is what came to mind.
thibaut_barrere 5y ago
Today 1password is largely a product for tech people. Nobody around me outside tech circles is using a password manager, at all. They have the whole world to conquer! I can envision them (sadly) bought by a larger actor in a few years, at a huge valuation.
- ThePadawan 5y ago
  That's funny, I only know 1password as that enterprise password manager that no nerds use, only normal people that work for not completely tech-unsavvy companies. I don't know anyone that uses 1password privately.
- edoceo 5y ago
  Everyone else (ie: non-HN-sapiens) is using the built-in password manager in the dominant browser (Chrome).
- dogma1138 5y ago
  Given how many iOS users are out there I don’t think that’s accurate, and I’m pretty sure Android has that feature too. You’ll be surprised how many people don’t use a traditional computer anymore for most of their “computer time”. And those who do still use a ‘PC’ probably mainly use Chrome or any other browser with a password manager. The reality is that for most uses a dedicated PM is simply isn’t necessary.
staticassertion 5y ago
1. Expanding into new markets. "Secrets management" is not easy - 1Password is currently handling it for humans but they intend to handle it for services as well, likely competing with Vault. They could launch a full identity provider like Okta. 2. Perhaps managing other authentication methods. Passwords are dying, especially with webauthn, so it makes sense to tak eon some money to explore how to be a player in that space. They could compete with Duo, for example, and start offering a 2FA service. Basically, I expect that the vast majority of this money will not be going towards the 1Password that you use today but instead towards breaking into new markets. Given the size, probably new markets that are somewhat established already.
darkwizard42 5y ago
Looks like a large focus will be on corporate users but also on R&D on the next gen side of password management (https://www.future.1password.com/ https://www.future.1password.com/) It doesn't explicitly say enterprise all over that, but I expect it to be that way, only place you can get that sort of return on investment
- dbbk 5y ago
  It doesn't need that much R&D... Apple are already building out iCloud Passkeys https://www.macrumors.com/2021/06/10/apple-icloud-keychain-passkeys/ https://www.macrumors.com/2021/06/10/apple-icloud-keychain-p...

deleted 5y ago

[deleted]

I predict the way and death of all "cloud companies" that start out doing one thing well; they'll add features and document sharing and what not until it becomes an unholy mixture of Dropbox et al trying to "compete" with Office 365 for some reason.

syntheticnature 5y ago
So... Dropbox, then?

syntheticnature 5y ago

Advertising is what came to mind.

thibaut_barrere 5y ago

Today 1password is largely a product for tech people. Nobody around me outside tech circles is using a password manager, at all. They have the whole world to conquer! I can envision them (sadly) bought by a larger actor in a few years, at a huge valuation.

ThePadawan 5y ago
That's funny, I only know 1password as that enterprise password manager that no nerds use, only normal people that work for not completely tech-unsavvy companies. I don't know anyone that uses 1password privately.
edoceo 5y ago
Everyone else (ie: non-HN-sapiens) is using the built-in password manager in the dominant browser (Chrome).
dogma1138 5y ago
Given how many iOS users are out there I don’t think that’s accurate, and I’m pretty sure Android has that feature too. You’ll be surprised how many people don’t use a traditional computer anymore for most of their “computer time”. And those who do still use a ‘PC’ probably mainly use Chrome or any other browser with a password manager. The reality is that for most uses a dedicated PM is simply isn’t necessary.

staticassertion 5y ago

1. Expanding into new markets. "Secrets management" is not easy - 1Password is currently handling it for humans but they intend to handle it for services as well, likely competing with Vault. They could launch a full identity provider like Okta. 2. Perhaps managing other authentication methods. Passwords are dying, especially with webauthn, so it makes sense to tak eon some money to explore how to be a player in that space. They could compete with Duo, for example, and start offering a 2FA service. Basically, I expect that the vast majority of this money will not be going towards the 1Password that you use today but instead towards breaking into new markets. Given the size, probably new markets that are somewhat established already.

darkwizard42 5y ago

Looks like a large focus will be on corporate users but also on R&D on the next gen side of password management (https://www.future.1password.com/ https://www.future.1password.com/) It doesn't explicitly say enterprise all over that, but I expect it to be that way, only place you can get that sort of return on investment

dbbk 5y ago
It doesn't need that much R&D... Apple are already building out iCloud Passkeys https://www.macrumors.com/2021/06/10/apple-icloud-keychain-passkeys/ https://www.macrumors.com/2021/06/10/apple-icloud-keychain-p...