Most of their Zero Days are probably short lived and in any case the challenge of running an outfit like NSO isn’t only or even primarily in finding Zero Days.

Most of their Zero Days are probably short lived and in any case the challenge of running an outfit like NSO isn’t only or even primarily in finding Zero Days. This isn’t a business model you bootstrap by publishing to an appstore and paying influencer to promote - this isn’t “Raid of Warduty Call of Legends”. You need high level government contacts that can open doors as these deals don’t usually come up on public tenders, and you need people that can manage a relationship with both your host government and client governments especially if either or both are unstable and falling out of favor with a specific regime would result in high legal risk or even actual risk to the safety of you or your employees. A couple of engineers taking a bag of goodies are more likely than not to end up in prison like the former NSA folks that took up freelancing for Saudi Arabia.