I'm going to go a step further and say that I actually like to see contextual ads if they are not too obtrusive. For example a company I'm not aware of might

I'm going to go a step further and say that I actually like to see contextual ads if they are not too obtrusive. For example a company I'm not aware of might want to showcase a new product they have. I remember when I was reading physical magazines about computers the ads would often be like product listings of things that I might be looking to buy. If you're not interested you just flip the page. It worked alright.