You understand those things they are buying have value right? That they are not just throwing money into the void. Investing in future growth is what businesse

You understand those things they are buying have value right? That they are not just throwing money into the void. Investing in future growth is what businesses does in a competitive environment. If they don't keep buying stuff their service will fail and they will lose everything they had invested to that point. Thats how you don't make money.