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This is bit of a chicken-or-the-egg question - which came first, those customer preferences, or advertising insisting you 'need' the stainless steel washer to k
by sillyquiet 5y ago
This is bit of a chicken-or-the-egg question - which came first, those customer preferences, or advertising insisting you 'need' the stainless steel washer to keep up with the Joneses which created the customer preferences.
- refurb 5y agoIt is, but it’s also likely a consequence of increasing disposable income. These appliances are also much cheaper (as a percent of income) than they used to be. They went from “major purchase that should last a decade” to “we’ll get a new one if this breaks”.
- LinuxBender 5y agoAgreed and your comment reminded me of an old documentary about Edward Bernays the nephew of Sigmund Freud that heavily influences companies around the world in marketing and PR opaganda. [1] The video is black-and-white and long but I would suggest the first hour or so is worth the watch. It makes many cases describing how people are convinced they must buy the thing they don't need. [1] - https://www.youtube.com/watch?v=eJ3RzGoQC4s https://www.youtube.com/watch?v=eJ3RzGoQC4s [ video ]