I think this is the problem with growing access to a global audience(market). It doesn't matter if the product sucks if the marketing spend and reach is enough

I think this is the problem with growing access to a global audience(market). It doesn't matter if the product sucks if the marketing spend and reach is enough that you get X% of that global pie and make good money. And it's an easy sell for investors too: release in a couple more countries and 'hey, sales doubled, everyone loves it!!' There's plenty of indie quality out there, but it's immensely drowned out by the top end in marketing, influencing and availability.