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Early on Google adverts were entirely targeted on search terms and made tons of money. It’s a myth that targeting users is needed - it makes more profit, and c
by frabcus 5y ago
Early on Google adverts were entirely targeted on search terms and made tons of money.
It’s a myth that targeting users is needed - it makes more profit, and creates a moat for the ad market, but that’s all.
DuckDuckGo shows this is the case.
- judge2020 5y agoGoogle search ads are still entirely contextual - but YouTube likely doesn't have the same volume of advertisers to match how much niche content is out there.