Why nowadays people associated ads with targeted ads? Google can still show ads, just not surveillance-based info ads. I'm fine with them showing ads or even c

Why nowadays people associated ads with targeted ads? Google can still show ads, just not surveillance-based info ads. I'm fine with them showing ads or even contextual (based on youtube content, blog content, etc) ads or targeted geography (based on ip address, which is already public) ads which don't need surveillance at all.