Platforms can allow marketers to target without abusing their users. The ball is really already in their court there. This is pretty heavy-handed. I also can't

Platforms can allow marketers to target without abusing their users. The ball is really already in their court there. This is pretty heavy-handed. I also can't help but think that this creates a mote for companies like Google and Facebook, who employ lawyers and engineers to make sure their ad business is legal. Furthermore using machine learning and proprietary signals in lieu of whatever data stuff like this manages to restrict. As an upstart website, ad monetization will become increasingly difficult. As a small business, serving ads to the right users will become increasingly difficult. Ads will not go away or stop being annoying from a user's perspective. They will be less relevant, too.