Yes the study is a bit different from what the title suggests, correct. But it’s interesting anyway, for example I discovered that changing the “wake word” can

Yes the study is a bit different from what the title suggests, correct. But it’s interesting anyway, for example I discovered that changing the “wake word” can change the people feeling about the same product but with “Amazon” (aka familiar/well know) name/brand: > In the second experiment, researchers set out to understand how branding affected participants’ perspectives. They changed the “wake word” (the word the user says aloud to engage the device) of the Amazon Echo to “Hey, Amazon!” instead of “Hey, Alexa!,” but kept the “wake word” the same for the Google Home (“Hey, Google!”) and the Jibo robot (“Hey, Jibo!”). They also provided participants with information about each manufacturer. When branding was taken into account, users viewed Google as more trustworthy than Amazon, despite the fact that the devices were very similar in design and functionality.