Even if blockbusters like CoD aren't Microsoft (PC+Xbox) exclusive, the power of "play it first on GamePass" or "Plays best on Series X" is extremely compelling

Even if blockbusters like CoD aren't Microsoft (PC+Xbox) exclusive, the power of "play it first on GamePass" or "Plays best on Series X" is extremely compelling. Streamers, influencers, and competitive players whose livelihoods are based on some of these games will almost be forced into playing on the platform that gives them an advantage, whether that's an extra couple weeks of access or slight optimizations.