3 ms·
Microsoft just purchased a bunch of has-been IPs that still have great amount of nostalgia. When Zenimax was acquired, it was coming off a couple of failed fal
by screye 5y ago
Microsoft just purchased a bunch of has-been IPs that still have great amount of nostalgia.
When Zenimax was acquired, it was coming off a couple of failed fallout games, a meh ESO and delayed Elder scrolls 6. Similarly, Activision-Blizzard has been in the midst of COD and Overwatch losing their gaming monopoly to Fortnite, Blizzard failing to create a good game for about 5 years and the big workplace lawsuit.
It feels like Microsoft is taking on the challenge of reviving these companies back to being the powerhouses of old. In that sense it is a big challenge and not as simple as just buying the future of gaming.
If they wanted to do that, they'd probably try to buy Naughty Dog or Fortnite.
It's like acquiring Fiat Chrysler or General motors. Still big names, but clearly not the 'brands of the decade'. You wouldn't buy them to form a monopoly. You'd buy them to revive the brand.
- WillPostForFood 5y ago>Microsoft just purchased a bunch of has-been IPs that still have great amount of nostalgia The #1 and #2 titles of 2021 are has-beens? And they also had the #1 and #2 of 2020. https://venturebeat.com/2022/01/18/npd-the-top-20-best-selling-games-of-2021-in-the-u-s/ https://venturebeat.com/2022/01/18/npd-the-top-20-best-selli... https://venturebeat.com/2021/01/15/npd-reveals-the-best-selling-games-of-2020-in-the-u-s/ https://venturebeat.com/2021/01/15/npd-reveals-the-best-sell...
- screye 5y agoCall of duty makes most of its income through sales. So, the revenue seems a lot higher than it actually is. Relatively speaking COD sales have stagnated for a decade [1] while the gaming industry has exploded. In terms of revenue, Fortnite and PUBG eclipse COD's annual revenue [2], while having lower development costs. COD is admittedly not a has been, but it is like a top athlete in the twilight of their career. Still performing at the top, but no more #1 and the trends aren't looking great. [1] https://vgsales.fandom.com/wiki/Call_of_Duty https://vgsales.fandom.com/wiki/Call_of_Duty [2] https://vgsales.fandom.com/wiki/List_of_highest-grossing_video_games https://vgsales.fandom.com/wiki/List_of_highest-grossing_vid...