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>The fundamental problem with daily deal sites is that by large and large the customer profile they attract are the LEAST attractive to local merchants. >Who w
by BrandonM 15y ago
>The fundamental problem with daily deal sites is that by large and large the customer profile they attract are the LEAST attractive to local merchants.
>Who wants a customer who only buys things that are on sale and has no loyalty?
I see this assertion a lot. I am on GroupOn. My girlfriend is on GroupOn. We are a DINK (double-income, no-kids) household, the most desirable to any seller. I have numerous peers on GroupOn. Several of them are also DINKs.
A lot of people are on GroupOn because they are looking for interesting things to do that are outside the ordinary. Sure, sometimes we use a GroupOn and never go back. Other times, when we like the experience, we don't hesitate to do it again at full price. That's the whole point of the service.
I'm the first to point out the problems and shortcomings with the daily deals model, but the oft-repeated notion that the only people on such sites are troublesome cheapskates is simply not true.