Intel needs money. Crypto has money. GPU makers snobs crypto, making things like LHR to protect their primary market from the secondary market (used GPUs) sales

Intel needs money. Crypto has money. GPU makers snobs crypto, making things like LHR to protect their primary market from the secondary market (used GPUs) sales during a crypto downturn, while also trying to nickel-and-dime miners with barely interesting mining GPUs (because, crypto has money :) So Intel sees that, realize they have the know how + existing technology and patents + fabs, and decides to bring it to the market. If executed correctly, it has the potential to crush Bitmain. Also, bringing US-made miners to the market will certainly lead to a change in perception about crypto: it won't be "that thing using chips made in Asia and coal" anymore, but "using made-in-the-US chips and clean power plus carbon offsetting credits"