It's not a monopoly. There are plenty of manufacturers in the market. However JD has significant, if not leading, market share in many markets along with being

It's not a monopoly. There are plenty of manufacturers in the market. However JD has significant, if not leading, market share in many markets along with being regarded as a premium brand, and has significant loyalty among a demographic where memories are long and loyalty counts. They do make really really good machines, and their top-end gear is very highly regarded. All the above has allowed them to get away with some dubious practices. However farmers are also very cost conscious and there is growing dissatisfaction at the blatant lock-in.