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Counter argument for those who think consulting is "great" (because it's not - at least from a business owners perspective). TLDR: consulting has huge variable
by tiffanyh 5y ago
Counter argument for those who think consulting is "great" (because it's not - at least from a business owners perspective).
TLDR: consulting has huge variable costs, you have to float A LOT of money, no reoccurring revenue, difficult to differentiate since people are your "product".
- the business model of consulting is extremely grinding, difficult and exhausting for business owners
- your "product" is your people, which causes all kinds of business problems
- the only way to scale revenue is to hire more people
- more people means you need more billable hours, which means you need more customers in an industry that DOES NOT HAVE REOCCURRING revenue. As such, if you try to sell your consultancy - you get extremely low multiples on revenue.
- cash flow becomes a MASSIVE PROBLEM because there are hard costs to pre-sales actives to win business, and even after business is won, you have to float your staff salaries typically 45-90 days until billing kicks in. (think about that for a moment, if you have 10 employees who you pay $120k/year/each, if 90 days is the float time, that $300k in cash reserves you need just because of float (3 months * $10k/mo * 10 employees)
- when you're not billable, that's literally costing you money in order to pay your staff. You can QUICKLY become unprofitable in a matter of just a few months.
- You're margin is inverse rated to billable time. E.g. if you are marking up your staff's salaries by 30%, that means to breakeven - that staff needs to be billable 70% of the year. (And that is assuming $0 presales/marketing/etc costs)
Again, consulting is a brutal business to be in.
- reilly3000 5y agoThis. Also it creates perverse incentives, where consultants are expected to be constantly selling new work, yet taking their sweet time to deliver. After running a small consultancy for several years, I'm never going back there, nor to a place where I am a "resource".
- sails 5y agoGreat summary. Consulting not a great business to build to sell. Curious how these businesses possibly survive a slower market? Only thing I can imagine is the job market slows proportionally and your people/staff won't have better options.
- tiffanyh 5y agoFor tech consulting, there was a lot of layoff unless a services contract committed contractual spend. Keep in mind, staff augmentation / time & materials is a very common contractual model - which has no committed spend. Also, another point I didn't mention above is Marketing Agencies and Lawyers. These business are fundamentally "consulting". The massive difference is that (a) these industries found ways that allowed them to capture more revenue than just billing time, e.g. lawyers can get a % of a cash settlement case, or marketing agencies can get a % of ad spend from a company, and (b) they found ways to help with the cash flow float by creating "retainer" vehicles.