For those who don't have the time to read the article, the authors conclude that the following types of businesses are most likely to benefit from running daily

For those who don't have the time to read the article, the authors conclude that the following types of businesses are most likely to benefit from running daily deals: 1) New businesses 2) Zero variable cost businesses 3) Under the radar businesses. One reason I think the daily deal business is so fascinating is because it can really help business (1) and (3) to gain traction - which might just facilitate more local entrepreneurship (new businesses can quickly gain traction - IF they're good) and competition (under the radar businesses can finally get the credit they deserve - again IF they're good).