> 2. If you're a one-person band, you're not just a consultant, you're sales+marketing+accountancy+delivery. That's the boat I'm in! Multiple hats — all of equ

> 2. If you're a one-person band, you're not just a consultant, you're sales+marketing+accountancy+delivery. That's the boat I'm in! Multiple hats — all of equal importance. No sales and marketing? Say bye to generating any revenue. No accounting? Say bye to collecting payment. And delivery — at the end of the day, your delivery more or less dictates whether that customer returns.