"sometimes it's not worth me shoving it down their throat if they're not going to be pumped about coming in to work everyday." Good sales pitches don't involve

"sometimes it's not worth me shoving it down their throat if they're not going to be pumped about coming in to work everyday." Good sales pitches don't involve feelings of having things shoved down one's throat. Don't think "sales" in the slick marketing vernacular -- think translation that your team members can understand, in spite of their (in)familiarity with the market.