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Are there any real empirical estimates for retention rate? No offense, but the 10% itself seems high.
by veyron 15y ago
Are there any real empirical estimates for retention rate? No offense, but the 10% itself seems high.
- drinkzima 15y agoWe have not seen any good numbers, so we stuck with the assumption nytimes uses. 10% does seem generous.
- tryitnow 15y agoThe following study suggests repeat buyers range from 18% to 30% with an average of 19.9% (depending on the deal site). Loads of other interesting data are in this study. "How Businesses Fare With Daily Deals: A Multi-Site Analysis of Groupon, LivingSocial, OpenTable, Travelzoo, and BuyWithMe Promotions" Source: http://www.ruf.rice.edu/~dholakia/ http://www.ruf.rice.edu/~dholakia/ However, I would apply a haircut since this is based on merchant perceptions, which may be overly positive (people are likely to think more highly of something they've spent money on).