Netflix absolutely needs to deal with shitty content for the same reason that Amazon needs to deal with fakes or crap: it's an existential threat to their brand

Netflix absolutely needs to deal with shitty content for the same reason that Amazon needs to deal with fakes or crap: it's an existential threat to their brand. Being Walmart doesn't work in a digital space, because you can't starve the business out from the physical neighborhood around you to prevent competition. And once people get it in their heads that "All movies on Netflix are trash" or "All stuff on Amazon is trash," you have a much bigger problem.