This is a great article but your headline distracts from it. I know using "HackerNews #1" in your title might increase click-throughs, but what does "HackerNews

This is a great article but your headline distracts from it. I know using "HackerNews #1" in your title might increase click-throughs, but what does "HackerNews #1 Groove on branding" even mean?