The McDonalds v. Subway battle is exactly the reason why Subway needs a clever name. With McDonalds and KFC dominating the Chinese fast food market, Subway need

The McDonalds v. Subway battle is exactly the reason why Subway needs a clever name. With McDonalds and KFC dominating the Chinese fast food market, Subway needs a point of differentiation. Fortunately, both of the leaders had chosen mediocre names, which gives Subway a slight advantage.