Well, it's still wayy cheaper than cable/DTH TV ¯\_(ツ)_/¯ You won't get far trying to measure Indian consumers' purchasing power from the country's per capita

Well, it's still wayy cheaper than cable/DTH TV ¯\_(ツ)_/¯ You won't get far trying to measure Indian consumers' purchasing power from the country's per capita GDP; it has never been a good measure for that. India's is the hottest market in the world after the US and China for most digital services and probably has the largest population of netizens globally (if you were to discount those behind the Chinese Great Firewall). The per-capita GDP gets brought down by a large segment of population living in abject poverty, but this segment generally does not get counted into measuring the prospective marketable population for most companies. If you were to exclude this population, Indians still are a formidable bunch of consumers.