More like 5% or less. People are used to commercials. I like having short 30-60 second breaks when watching Amazon Prime content, gives me a chance to check my

More like 5% or less. People are used to commercials. I like having short 30-60 second breaks when watching Amazon Prime content, gives me a chance to check my phone or get a drink. Sure, if they went to multiple 4 minute breaks per hour like broadcast tv, that would be too much. But short breaks will not turn off many subscribers. HN has a small subset of individuals who are extremely vocal about being ad-free... like many things, they may be vocal but represent a very small group.