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How many are subscribing to competitors to watch backlog? If they are, it's going to be short lived where folks subscribe for a month or two, hit the target bac
by Frost1x 5y ago
How many are subscribing to competitors to watch backlog? If they are, it's going to be short lived where folks subscribe for a month or two, hit the target backlogs in binge mode, and move along.
I have a few streaming services and rarely ever am I watching old content (the key stuff I've already consumed). I subscribe to services for their new content, not their old catalog. Maybe I'm the exception and not the norm of the typical subscriber.
I blame the lack of investment in target shows and focus on broad short lived and quickly canceled shows to the decline. I understand their business model catering to short attention spans but it puts me off a large swath of their content. Unless it's a movie or mini series with full conclusion, I tend to skip right over the content anymore no matter how interesting the story may seem to be. The last thing I want is to get drawn in and invested in a story only to have wasted my time and have the remainder canceled. Entertainment is part of it but many people want a beginning to end story of some sort. If you want to cater to short attention spans, good luck competing with YouTube, Facebook, and TikTok content.