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Huh, interesting. Netflix recently slashed its prices in India, that too by a considerable margin.
by dartharva 5y ago
Huh, interesting. Netflix recently slashed its prices in India, that too by a considerable margin.
- TheCoelacanth 5y agoIsn't it still pretty expensive compared to what an average Indian can afford, though? They're presumably hoping to be able to get much wider adoption by lowering prices. In the US on the other hand, there wouldn't be much room for growth among people who can't afford their current prices. Netflix's lowest plan in India is about $2 USD/month while the per capita GDP is about $1,900. A year of Netflix costs about 1.2% of per capita GDP. If they charged a proportional amount for the US's per capita GDP of $63,500, their lowest plan would be about $67/month.
- dartharva 5y agoWell, it's still wayy cheaper than cable/DTH TV ¯\_(ツ)_/¯ You won't get far trying to measure Indian consumers' purchasing power from the country's per capita GDP; it has never been a good measure for that. India's is the hottest market in the world after the US and China for most digital services and probably has the largest population of netizens globally (if you were to discount those behind the Chinese Great Firewall). The per-capita GDP gets brought down by a large segment of population living in abject poverty, but this segment generally does not get counted into measuring the prospective marketable population for most companies. If you were to exclude this population, Indians still are a formidable bunch of consumers.