My understanding is that purchasing the book is, among other things, supposed to be a publicity stunt that enables them to spur further interest in their projec

My understanding is that purchasing the book is, among other things, supposed to be a publicity stunt that enables them to spur further interest in their project including convincing current IP holders that they are serious about producing new Dune-related content. https://medium.com/@spicedao/roadmap-timeline-ae319c92505d https://medium.com/@spicedao/roadmap-timeline-ae319c92505d