5 ms·
The internet has killed most print publication, but the internet does not have good profit margins and so every corner is cut to maintain profitability. A sing
by etempleton 5y ago
The internet has killed most print publication, but the internet does not have good profit margins and so every corner is cut to maintain profitability.
A single ad in a single print issue of the New York Times can easily cost a quarter million dollars. A Google Display ad costs pennies. Online advertisements can no longer support real journalism, only click-bait.
Most news organizations have gone back to the idea that they have to then have users pay subscriptions to view their content online. This, unfortunately breaks the sharability of news stories and creates a frustrating user experience.
I only see two paths forward for print new:
1. Bundle with other services print, streaming, etc etc. Most people won’t pay 20 dollars a month or whatever it costs to subscribe to the NYTimes, but they might if it was part of a package that includes other things.
2. News organizations should go non-profit. This alleviates some pressure to have profit margins and opens up donations as a potential revenue stream.