Because it's a lure of empowerment. My vote doesn't matter. Media is controlled by corporate interests. But I can bully/attack/kill some other group and make

Because it's a lure of empowerment. My vote doesn't matter. Media is controlled by corporate interests. But I can bully/attack/kill some other group and make a real impact. The above is obviously not at all my own opinion just trying to explain the rational. It used to be that you could "make a difference" at a local level. But local "sense of community" has been replaced by online communities.